The Day of the Girl initiative, led by CFA Society South Africa, is a job shadowing initiative that gives high school girls the opportunity to experience the investment industry up close. Through partnerships with local schools and financial institutions, across South Africa and neighbouring SADC countries, the programme helps Grade 10 and 11 learners explore career paths in finance and investment.
Since launching in 2021, the initiative has grown from a virtual programme during the pandemic to a powerful, in-person experience. It connects learners with finance professionals, giving them a realistic view of different roles in the industry and helping them see themselves as future leaders in this space.